Whether we are considering our personal journey or the strategic journey for our business, it all starts with the mission.. Articulating our mission, the core purpose for our daily, weekly, monthly activities can help us to plan, create goals and objectives, allocate resources and target our decision-making.
Our mission is shaped by our values and aspirations. They can be economically or socially focused. Our mission helps us to be seen by others as capable of delivering outcomes in the short and long term; credible, trustworthy and authentic; and consistent in our planning, activities and outputs. When developing our mission we can ask ourselves:
Values
- What values guide us?
- What values are non-negotiable?
- What trade-offs are we willing to make?
- What do we value?
- What impact to we want to make?
- What does a good outcome look like?
- What change do we want to see in 5 years, 10, 20?
- What does it look like when we have achieved our mission?
- What kind of legacy do we want to leave?

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