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Barriers to adoption of technologies by farmers..


 Really pleased to see that my academic paper "Innovating in an Uncertain World: Understanding the Social, Technical and Systemic Barriers to Farmers Adopting New Technologies" that was published just over a year ago has now been cited 20 times by other academics in their papers.  Seventeen barriers include:
  • those external to the farm (economic conditions, external conditions including bureaucracy, market conditions, weather uncertainty and the narratives about farmers), 
  • those internal to the farm business (farming conditions, employee relations, general finance, technology and time pressures) and 
  • personal factors (living conditions, personal finances, physical health, role conflict, social isolation and social pressure).
Many of these barriers influence all businesses not only those related to farming, although working often on your own in isolated locations is particularly important in agriculture. Do check the paper out
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