Today we are hosting a farm walk and social get-together at our farm for NFU (National Farmers Union) members in Herefordshire. I was elected nearly a year ago now to represent Herefordshire farmers on the NFU Council. It is a time of great challenge, but also great opportunity for farming businesses. Lots to talk about and also time for a relax and a catch-up after a hectic July and August.
Great to see our co-authored paper "Investigating robot acceptance in UK agriculture" published in the Journal of Rural Studies. Key highlights: 1) Robot acceptance varies significantly by farming sector and job role. 2) Workers prefer robots assisting with tasks but reject robots making operational decisions. 3) Older individuals showed higher robot acceptance, reversing trends in other sectors. 4) Building familiarity is key to driving the adoption of agricultural robots. Do check it out

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