“Showing up” isn’t about being perfect. It’s about being present. It’s the tiny decisions you make, the small actions you take, especially on the days when you’re unsure, tired, or lacking a bit of self-belief. It’s choosing to step in and step up anyway. Others often see it before you do. They see your consistency, your support, your willingness to stand beside them. They feel the trust, the dependability, the heart you bring to the situation, even when you don’t recognise it in yourself. “Smashing it” isn’t about doing something extraordinary. It’s about being there. Really being there for others. And that’s what showing up is all about.
Great to see our co-authored paper "Investigating robot acceptance in UK agriculture" published in the Journal of Rural Studies. Key highlights: 1) Robot acceptance varies significantly by farming sector and job role. 2) Workers prefer robots assisting with tasks but reject robots making operational decisions. 3) Older individuals showed higher robot acceptance, reversing trends in other sectors. 4) Building familiarity is key to driving the adoption of agricultural robots. Do check it out

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