The Oxford farming Conference now have the proceedings live on their You Tube Channel. Great content and if you would like to see our panel discussion it can be found here
Great to see our co-authored paper "Investigating robot acceptance in UK agriculture" published in the Journal of Rural Studies. Key highlights: 1) Robot acceptance varies significantly by farming sector and job role. 2) Workers prefer robots assisting with tasks but reject robots making operational decisions. 3) Older individuals showed higher robot acceptance, reversing trends in other sectors. 4) Building familiarity is key to driving the adoption of agricultural robots. Do check it out
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