Trust is not given because of a title or position; it is earned through consistent actions over time. It grows when our words and actions align, when we listen before we speak, and when we demonstrate reliability, fairness, and respect in our relationships. Trust is strengthened by openness and confidence that others will always act with integrity. Trust cannot be built overnight, but through countless small moments of honesty, encouragement, and dependability. Once established, trust enables collaboration, co-creation and innovation. Trust is the
foundation upon which strong relationships, effective leadership, and thriving communities are built.
Great to see our co-authored paper "Investigating robot acceptance in UK agriculture" published in the Journal of Rural Studies. Key highlights: 1) Robot acceptance varies significantly by farming sector and job role. 2) Workers prefer robots assisting with tasks but reject robots making operational decisions. 3) Older individuals showed higher robot acceptance, reversing trends in other sectors. 4) Building familiarity is key to driving the adoption of agricultural robots. Do check it out

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