LJM Associates Ltd

I was really pleased to be asked to speak on a panel at the Kent Agricultural Society Conference on the 21st January. Great discussions on the future of UK agriculture and strategic actions that farming businesses need to consider.  

Once we know what we are trying to achieve with our organisation/business the next question is "what will we keep doing?"  We should keep doing what adds value to us, our organisation and the people involved in it. We should keep listening to our customers about what they like, and don’t like about the products and services we produce.  We should act on their feedback. We should test new ideas and learn quickly from the outcomes and also from the missteps we take. We should keep collaborating with others, give credit for success generously, and share feedback and feedforward with others with respect and integrity. We should keep prioritising clarity and clear thought over noise, and long-term impact over short-term wins.  We should keep showing up for ourselves and others, be curious, accountable, and kind. We should recognise when elements of the organisation are working, and not working, and take the actions we need to take to make the organisation robust, resilient ...

  Yesterday I presented my 2026 OFC Report to the Farm Herefordshire Committee reflecting on mindset, policy development and impact. It was a very enjoyable discussion and a great way to share the report.

  Congratulations on completing this 30-day leadership micro-reflection journey.  Take a moment to truly acknowledge what you’ve accomplished. Over the past month, you’ve paused, reflected, questioned, and grown. You’ve paid attention to your actions, your decisions, your communication, your values, and the way you show up for others. That is the heart of leadership. Not perfection. Not control. But awareness, intention, and continual growth, personally and professionally.   Every insight you’ve gained is a stepping stone toward the leader you are becoming. You’ve built the habit of reflection, one of the most powerful tools any leader can cultivate. And this practice doesn’t need to end here. You can repeat the calendar, expand it, or carry your favourite prompts into your daily routine. What matters most is that you continue to lead with clarity, courage, and purpose. Leadership isn’t a destination, it’s a lifelong journey. And over the last 30 days, you’ve taken a mea...

The headline questioner anyone is - what am I trying to achieve? In a business this might be profitability, growth, impact  etc. etc. What are we trying to achieve at government, market and individual business levels? What is one generation or team in a business, trying to achieve and is it the same as other generations or teams in the business? This is the first but most important step in defining mission, goals and building strategy.. then we can ask some more questions and develop the answers.. so what are you trying to achieve?

The Oxford farming Conference now have the proceedings live on their You Tube Channel. Great content and if you would like to see our panel discussion it can be found here